E-commerce SEO Masterclass: Part 2 – Google Business Profile Optimization 📍
Your Google Business Profile (GBP) is one of the most overlooked aspects of e-commerce SEO, but it’s a game-changer when it comes to local visibility and organic search.
We tested this and found that small Shopify stores were outperforming better funding giants like Amazon and Adidas on certain keywords.
Small Shopify stores vs. Amazon vs. Adidas
So we tested a long-tail, fashion-intent keyword, “wide-leg golf trousers women,” on Google UK to capture customers in the interest/desire/action stage of the AIDA framework.
These customers know the product and have scaled past the interest stage, hovering between the “Desire” and “Action” stages.
We know this because they proactively searched for location-specific, long-tailed purchase intent keywords. They are probably not researching articles or looking for images for use in presentations.
We found something interesting by analyzing target keywords, images, store age, and platforms. In Google Shopping results, two relatively small Shopify stores occupied the top spots in search results – above Amazon and Adidas!
After checking their stores and analyzing their sources, I noticed that one thing that stood out was the level of their Google Business profile optimization.
Compared to Amazon 👇
So, you can see that a well-optimized Google Business Profile can boost credibility and help your brand stand out in search results.
Like our underdogs, here’s exactly what you need to do to your GBP to gain more authority in Shopping results:
1. NAP Accuracy (Name, Address, Phone Number): Ensure your NAP details are consistent across your website and all online platforms. Inconsistent info confuses search engines and potential customers, so keep everything aligned for maximum impact.
2. Business Categories & Attributes Choose the right category for your business—this is crucial for Google to understand your niche. Add any relevant attributes (like delivery, curbside pickup, or online appointments) that differentiate you from the others.
3. Photos, Photos, Photos! Upload high-quality images of your products, store, or behind-the-scenes moments. Google loves visuals, and so do users. According to Google, profiles with photos receive 42% more requests for directions and 35% more clicks through to websites.
4. Reviews & Responses Encourage happy customers to leave positive reviews and be sure to respond to every review (good or bad). Regular interactions show Google that your business is active and engaged, improving your search presence.
🔑 Pro Tip: Even if your store is fully online, GBP helps with local SEO by showcasing reviews, business details, and more—driving trust and local traffic.
In the next lesson, we’ll bring our diagnostic toolkit in and expose all the SEO problems hindering your store from making it to the top spots on Google. There will be no beating about the bush, no “please allow 3 – 5 working days for diagnostics”. We’ll do it together and do it live. See you tomorrow!
Resources: Search Console | Merchant Center | Plug In SEO | Google Business Profile
Looking For Other Lessons? Recap here: Day 1 | Day 3 | Day 4 | Day 5
Need the heavy lifting done for you? Get 50% off the Quickstart Service using code “dtcdaily50”